you print black alone as 100% K, the resulting black may not be as dark
as you might like. Rich black is an ink mixture of solid black, 100% K,
with additional CMY ink values. This results in a darker tone than
black ink alone.
There are three different ways Pantone colors can affect the way your job prints.
first is by object effects, such as shadows or glows, on top of your
Pantone colors. Here is what the effects will look like on screen:
Here is what the effect looks like after printing:
you can see, when a Pantone color is under these object effects,
transparency issues show up during printing. To avoid this, convert all
your Pantone colors into CMYK before submitting your order.
second way Pantone colors can affect your file is when you use
transparent images. Here is what a transparent image looks like on
Here is what a transparent image looks like after printing:
can see the image is no longer transparent on top of the Pantone color.
These white areas will show up during printing. To fix this issue,
convert all your Pantone colors into CMYK. If you need to have a Pantone
color in your art, for example when doing a silver 877c job, you must
create a clipping mask around the image so the white area will not show
up. This must be done before submitting the order.
The last way
Pantone colors can affect your order is the color conversion between a
Pantone color and CMYK. All of our normal printing is done in CMYK
unless you specifically order a Silver, MU, or Custom job. If you use
Pantone colors in a job that will print CMYK, your job might print with
Here are some examples of what the Pantone color looks like in the Pantone color book and what the CMYK print will look like:
you send in a job with Pantone colors, the CMYK conversion will change
the Pantone color. Before sending your order, make sure all Pantone
colors have been converted to CMYK.